Thursday, May 8, 2014

2014-10 - What the Dog Saw, by Malcolm Gladwell

10 - What the Dog Saw, by Malcolm Gladwell
WHY I PICKED IT: Was working my way through Gladwell's older wolks
ELAPSED TIME: 4 weeks
RATING: Good

 This book, a collection of Gladwell's New Yorker essays, is quite reflective of Gladwell's mind - curious and interested in telling a story.  From breaking down why there is only one ketchup, but space for more than one player in the mustard category, to analyzing the difference between an athlete who chokes (reverts away from their muscle memory to rely too much on their explicit memory) versus one who panics (forgets what they know entirely).

It's not Gladwell's best work... but somewhat entertaining.

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